The following article translates the interview published in www.anella.cat, the information portal of Acc10, one of the organisms of Catalonia managing international promotion activities for Catalan companies. In Tecnomatrix, controlling “measures” is at the core of the business. The company, headquartered...

The Newsletter is one of the most effective and one of the cheapest tools available to promote the company, and to draw the attention of customers. It is important, however, to determine which type of information the Newsletter should contain in order to be interesting for the people receiving it,...