Tecnomatrix: a Value-Added Brand

Our brand is the most important asset of our company. During years, we have been dedicating many efforts to know well the product and the service we offer, we constantly improve our quality and have invested in R&D to launch new products on the market that provide our customers with “more for less”. We focus on giving a quick service and an immediate answer to your problems. All these efforts are reflected in the brand “Tecnomatrix” and our customers know that there is a tangible and an intangible value in what they buy.

Of course, you can always buy for less. But it is not part of our strategy to fight for the constant reduction of prices, even though in some occasions we have to adapt ourselves to the situation of the market. We bet on adding more value than our competitors. Thanks to this strategy, we make sure that the notoriety, preference and loyalty that Tecnomatrix brings about will ensure us our future development, by getting the necessary resources, keeping the talent of the best people and being able to continue to innovate on our service or our product.

Our finishings with hard anodizing, for example, are an extra cost largely compensated by the advantages provided by the product: a longer useful life, a higher reliability, less maintenance, a better image, and so on. A well-studied and detailed design enables to avoid many future problems. A project management system helps to have the information well organised, in a clear way, and enables to carry out the same work in fewer hours and with less stress, because all the participants are perfectly informed on time. A planning of resources makes that everything is delivered on due time, without any delays triggering extra costs. Moreover, the constant research of new products gives us the opportunity to offer our customers automated solutions, enabling them to work faster and with more reliability for data collection or their further processing.

It is known that the companies taking care of their brands are the main ones dynamizing the society, the most competitive ones, the ones getting a higher rate of exports, with more stability and the ones that can mainly afford to look for solutions to take care of the environment. They are also the ones providing the best working conditions, as for wages, working hours, and balance between work and family. On a long term, all this ends up having repercussions on the cost of the final product, and consequently on “more value for our customer”.

Some people define private labels as symbols of money savings, but I disagree with this false appearance. I disagree with all the purchasers that only look for the cheapest, without listening to what each of their suppliers can offer them. Socially, there is a responsibility that we cannot avoid toward companies that do their work correctly and fight for positioning their brand. If you only look for the cheapest, you will be contributing to the reduction of the resources that we, brands, need to face successfully our competitors on the global market. Making sure that brands continue to exist is the responsibility of all.